GUTERSLOH . DEUTSCHLAND
Where sector trust meets investment discipline.
We combine three decades of fire safety and security sector relationships with entrepreneurial DNA and M&A expertise — through direct investments, strategic advisory, and portfolio support. Roots are in Gloria, founding family - then biggest manufacturer of portable fire extinguishers in Europe.
Stephan Schulte-Frankenfeld
HOW IT WORKS
Three pillars. One sector convictions.
We operate at the intersection of active operations, capital and regulation — a position only earned by spending decades inside the industry.
01
Direct Investment
Acquiring and partnering with owner-managed fire life safety, security and critical infrastructure businesses, often with ESG and innovation focus — typically in succession or growth situations across the DACH region.
02
Strategic & Regulatory Advisory
Guiding international players through entry into DACH and broader European markets, incl. Spain — regulatory navigation, M&A and strategic sourcing, and on-the-ground execution.
03
Portfolio Support
Adding sector-specific value for players already invested in fire, security and infrastructure — board roles, integration support and operating leverage.
INVESTMENT FOCUS
What a Safety Alliance deal looks like.
We are sector specialists with a defined mandate. Clarity on what we do — and what we don't — is the basis of every conversation.
SECTORS
Fire life safety · Security · Critical infrastructure services
GEOGRAPHY
DACH primary · Selective wider Europe
SITUATIONS
Owner succession · Growth and innovations · Buy-and-build platforms
STAKE
Majority preferred · Minority considered alongside operating role
HOLD PERIOD
Long-term, family business mindset
BEYOND CAPITAL
Sector relationships · Regulatory navigation · strategic partnering
Proprietary deal flow
Sourced through trust-based, multi-decade relationships across the European fire and security industry.
Deep sector expertise
Operating fluency across fire life safety, electronic security and critical infrastructure products and services.
M&A + integration capability
End-to-end execution: structuring, diligence, closing, and post-merger integration done with selected partners
WHY COUNTERPARTS CHOOSE US
Capital is commoditised.
Industry Background is not replicable.
DACH regulatory know-how
Hands-on understanding of German Mittelstand, certifications and approvals, procurement structures.
Patient capital mindset
Family business resilience and tenacity attitude, less short-term perspective held to a generational standard, not a quarterly one.
600+ partner network
Active and grown personal relationships across an independent strategic network of manufacturers and services companies
HERITAGE & TRACK RECORD
A family legacy.
An institutional discipline.
"We grew up inside this industry. Safety Alliance is the vehicle to put what we know and who we know to work for the next generation of operators and investors."
STEPHAN SCHULTE FRANKENFELD· FOUNDER
POST-1945
Gloria founded
founders of one of Europe's most recognised fire safety brands. Member of the board, CEO in Spanish "bootstrapped" daughter company.
PEAK YEARS
Market leadership
~50% German market share, 600 employees, 600+ partners.
EXIT
Sale to Kidde / United Technologies
Institutional cross-border M&A executed with with global counterparties
10+ YRS
Sector Sparring
A decade interacting with sellers, investors of all types and family businesses across fire, security and infrastructure space.
2025
Safety Alliance GmbH founded.
Combining sector expertise and trust with entrepreneurial spirit under one vehicle.
IN THEIR WORDS
Counterparts who have worked with us.
"
Stephan brought more than capital to the table. The depth of his sector relationships shortened our integration timeline by years.
CEO of Scandinavian group
European €400m player, backed by investor
"
When I decided to step back from the business my father started, the conversation with Stephan was the only one that felt grounded in the realities of our industry.
K. Hoffmann
Former Owner · DACH fire safety services
"
Their regulatory navigation in Germany made what would have been a two-year market entry feel routine. A genuine sector partner.
S. Whitfield
Head of Europe · International security group
SECURITY & COMPLIANCE
A serious German counterpart
German legal framework
German GmbH structure
GDPR compliant
Operating to EU data protection standards. Confidentiality is the baseline, not a feature.
Fiduciary discipline
Institutional process applied to family business transactions — clean diligence, clean documentation.
FREQUENTLY ASKED
Direct answers to the questions we hear most.
START A CONVERSATION
Whether you are a business owner, co-investor, or entering a new market.
All conversations are confidential. Direct line to the founder — no gatekeepers.
OFFICE
Am Stadtgarten 12, 33332 Gütersloh, Deutschland